Frequently asked questions

01.

Who does Media & Lucy work with?

Trust-based professionals. Financial planners, mortgage brokers, accountants, lawyers, insurance advisers and real estate agents. People whose business is won on reputation and relationships rather than advertising volume.

The common thread is not really the industry. It is the situation. You are good at what you do, most of your work arrives through referrals, and your online presence does not reflect the calibre of the work itself.

It is not the right fit if you want someone to simply post what you send them, or if you would rather not appear in your own content at all.

02.

What package is right for me?

The tiers are a starting point, not a fixed menu. One level is for when you just need the posting handled. The next is where the work stops being maintenance and starts building a name. The top end is for when you want the whole thing, including paid, off your desk.

Get in touch and we can put together a custom package that is right for you.

03.

Do I have to be on camera?

Yes, in all three packages, if you want this to work properly. People trust faces, and in your industry that is the whole game. The difference between the packages is not whether you appear, it is how much of the filming and editing I take off you.

04.

Will it still sound like me?

That is the job. Your voice gets captured properly at the start, then refined as I learn how you speak. Nothing goes out without your approval, so you always have the last word.

05.

How much of my time does this take?

Around two to three hours a month. One filming session, one approval, and a check-in. Everything else is handled.

01.

What platforms do you cover?

Instagram, Facebook and LinkedIn as standard, included in every package. If your business or industry calls for something else, we can talk it through and build the mix around where your audience actually is. Google Business Profile management is available as an add-on, and comes at half price with the 'All of It' package.

02.

Do I need to send you ideas?

No. Strategy, planning and writing are mine. If you have something specific you want covered, a win, a listing, an announcement, send it through and it goes in. But you are never sitting there on a Sunday wondering what to post.

03.

I am in a regulated industry. Can you work with that?

Yes. Content is written to educate rather than advise, disclaimers go where they are needed, and anything off limits goes on a do-not-touch list at the start. You approve everything before it publishes, so nothing reaches your audience that you have not seen.

04.

Am I giving away my expertise for free?

You are giving away the what and the why, not the bespoke how. Explaining what you know is what proves you know it. People do not read a helpful post and decide they no longer need a professional. They read it and decide which professional to call.

05.

How do I review the content?

You are sent a review link a month in advance, showing your content exactly as it will look once it is live. Captions, reels, graphics, all of it, with the date and time each post goes out. You can switch between a list view, a grid view and a calendar view, so you can see how the feed will look as well as what is going out when.

From there you either request changes on individual posts or tell me the month is good to go. Most people get through it in one sitting.

01.

Am I locked into a contract?

There is a minimum initial term of three months, because nothing meaningful happens faster than that. After that it is month to month with 30 days notice. Your strategy, templates and content are yours to keep either way.

02.

Is ad spend included in the price?

At the top level, yes. Your ad spend sits inside the monthly fee, so there is one invoice and no separate budget to manage. The mid level includes boosting, also covered. The entry level does not include any paid spend, though ads management can be added.

Either way, ads run through your own ad account, so you keep ownership of your pixel, your audience data and your history, and you can see exactly what is being spent.

03.

Who replies to comments & DM's

You do, and that part matters more than people expect. I handle the strategy, writing, design, scheduling and reporting, so the content is there and it keeps arriving. But the conversations that come off the back of it are yours.

Replying to comments, answering messages and engaging with people in your market is what turns visibility into enquiries. It is also the one part that cannot be outsourced without it sounding like someone else. Realistically it is a few minutes a day, and it is the difference between a page that looks good and a page that brings you work.

04.

How important is audience interaction?

Very important, as replying and engaging builds trust and visibility.

05.

How long does it take to see growth?

Growth takes time and consistency, usually improving over weeks or months.

01.

How often will I be posting?

Two, three or five times a week depending on the package. That rhythm holds every week regardless of how busy things get, because content is planned and approved a month ahead.

02.

Would posting more get me results faster?

Not necessarily. Posting five times a week badly is worse than twice a week well, particularly in a professional field where every post is a small sample of your judgement. The right number is the one that can be sustained and that you are happy to have your name on.

03.

What happens when I get busy, or go away?

Nothing changes on your page. That is the entire point. Content is planned, approved and scheduled ahead of time, so a chaotic month for you never becomes a quiet month online.

04.

What if a post does not do well?

Some will not, and that is normal. Reach varies enormously from post to post, and a quiet one is not a wasted one. The people who matter most to you are often the ones who never like anything, and who mention six months later that they have been watching. Reporting looks at the pattern across a quarter rather than reacting to a single week.

05.

Do I need to post stories as well?

Stories are not part of the package, but they help, and they are the easiest thing to do yourself. A photo from a site visit or a quick thought between meetings keeps you visible on the days nothing is scheduled. I will show you how I would use them.

01.

Is this template easy to set up?

Yes, it’s designed for quick setup with minimal steps.

02.

Use this template for client work?

Yes, it works well for managing multiple clients and content plans.

03.

Supports mobile and desktop?

Yes, the template is fully responsive across all devices.

04.

Face issues while using it?

You can troubleshoot easily or reach out for support if needed.

05.

Will this template be updated?

Yes, updates can be added to improve features and usability over time.